Alley Cat Research was looking for a fresh brand that speaks across B2B and B2C audiences of corporations, litigators, and individuals.
Brand development required unique messaging in a just-the-facts style with a level of gravitas for Alley Cat Research’s varied audiences. Using retro images treated in a film noir style, photography is combined with a limited color palette of black and grays with a pop of red.
Digital collateral includes report covers and marketing brochure.
Alley Cat Research’s consumer ad series is targeted to those interested in general background reports for personal services.
The color usage shifts in hierarchy from black/gray/red for corporate communications to red/black/gray for individuals.