A new entry into the due diligence and investigations space, Alley Cat Research was looking for a fresh brand that speaks across B2B and B2C audiences of corporations, litigators, and individuals.
Brand development required unique messaging in a just-the-facts style with a level of gravitas for Alley Cat Research’s varied audiences. Using retro images treated in a film noir style, photography is combined with a limited color palette of black and grays with a pop of red.
Alley Cat communicates on a digital platform. Assets include report covers and marketing services brochure.
Alley Cat Research’s social media campaigns and ad series are targeted to individuals interested in general background reports for personal services.