Janet Giampietro | G Design + Communications
G Design + Communications
 Brand development required unique messaging in a just-the-facts style with a level of gravitas for its varied audiences. Using retro images treated in a film noir style, photography is combined with a limited color palette of black and grays with a pop of red, and sets Alley Cat Research apart.

Alley Cat Research

brand development, brand identity, digital marketing, web design

As a new entry into the due diligence and investigations space, Alley Cat Research was looking for a fresh brand that speaks to a wide-ranging audience of litigators, corporations and individuals.

acr-logo.jpg
 Brand development required unique messaging in a just-the-facts style with a level of gravitas for  Alley Cat Research ’s varied audiences. Using retro images treated in a film noir style, photography is combined with a limited color palette of black and grays with a pop of red.

Brand development required unique messaging in a just-the-facts style with a level of gravitas for Alley Cat Research’s varied audiences. Using retro images treated in a film noir style, photography is combined with a limited color palette of black and grays with a pop of red.

 Digital collateral includes report covers and marketing brochure.

Digital collateral includes report covers and marketing brochure.

 Alley Cat Research’s consumer ad series is targeted to those interested in general background reports for personal services.

Alley Cat Research’s consumer ad series is targeted to those interested in general background reports for personal services.

acr-announcement.jpg
 The color usage shifts in hierarchy from black/gray/red for corporate communications to red/black/gray for individuals.

The color usage shifts in hierarchy from black/gray/red for corporate communications to red/black/gray for individuals.