The Leukemia & Lymphoma Society’s annual reports are crucial to not only inform, but serve as important marketing and fundraising tools.
Working within the LLS brand, inventive, bold typography partnered with strong visuals and well-crafted messaging allowed each innovation and milestone toward a cure to remain in focus.
A memorable, twelve-year collaboration with LLS produced successful, on-brand storytelling.
When creating this B2B report system for JPMorgan Asset Management, the focus was on product-driven, straight-to-the-bottom-line reports for investors and shareholders. A crisp identity spotlighting the funds’ residential, commercial and industrial holdings was developed using custom photography and illustrative graphics.
For more than a decade, client commitment to branded systems made these financial reports highly respected and recognized within the industry.