G Design + Communications
G Design + Communications
Selected projects requiring logo development, and creative direction and design for limited collateral or in-house application.
Wallis Weaves | A contemporary master weaver, the identity was inspired by colorful weaves and included an interwoven logo along with stationery, hang tags and promotional materials.
The Institute for Patient Blood Management | A pioneer and recognized global leader in bloodless surgery, the Institute needed to stand out from the competition both in messaging and visuals.
With the rebrand, a broader message is delivered: A perceived negative problem is transformed into a positive solution and translates into a proactive, positive, patient-centric approach to blood management. Using the “+” and “–” symbols as visual elements, the messaging is carried through all marketing collateral.
CLG Group | As a financial consultancy, and inspired by Wall Street pinstripes, a distinctive identity incorporates the client’s photography, love of art, and all things Italian in its storytelling.