Janet Giampietro | G Design + Communications
G Design + Communications
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The Venture Crowd

brand development, crowdfunding, digital marketing, web design

A sub-brand of Ventureneer, The Venture Crowd is its crowdfunding arm. The all-digital campaign included creating the narrative for the crowdfunding platform; the branded website for original and curated content; plus all integrated marketing assets.

 The Venture Crowd goal: Fund a report educating women entrepreneurs and men in the benefits of equity crowdfunding.  The sub-brand logo was conceived based on the center element of its parent logo. The “V” element stands out from a crowd of circles. The visual identity is based on those elements and a subset color palette. It was carried across web, social, print, event and all integrated marketing.

The Venture Crowd goal: Fund a report educating women entrepreneurs and men in the benefits of equity crowdfunding.

The sub-brand logo was conceived based on the center element of its parent logo. The “V” element stands out from a crowd of circles. The visual identity is based on those elements and a subset color palette. It was carried across web, social, print, event and all integrated marketing.

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 The Venture Crowd surpassed its funding goal by 25%, and the report,   Stand Out in The Crowd  , has recorded over 20,000 downloads.

The Venture Crowd surpassed its funding goal by 25%, and the report, Stand Out in The Crowd, has recorded over 20,000 downloads.

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 Post-campaign collateral included  an infographic  available prior to the report drop. The SOTC report launched with event posters, signage, and swag bags and branded pins as take-aways.

Post-campaign collateral included an infographic available prior to the report drop. The SOTC report launched with event posters, signage, and swag bags and branded pins as take-aways.

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 Digital and print marketing materials included social media plaques with stats and campaign progress.

Digital and print marketing materials included social media plaques with stats and campaign progress.