Logo development used one element of the Ventureneer logo in combination with other graphics. The tagline “Everything Ventured, Everything Gained” was aimed at the investors’ mindset. The campaign included websites, eblasts, ebooks, a full social media rollout including infographics, and event posters and collateral.
Digital and print marketing materials included social media plaques with stats and campaign progress. Post-campaign materials included digital appreciation and promotional branded pins distributed at the report launch event.