Janet Giampietro | G Design + Communications
G Design + Communications
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The Venture Crowd

brand development, crowdfunding, digital marketing, web design

A sub-brand of Ventureneer, The Venture Crowd is its crowdfunding arm. The goal: Fund a report educating women entrepreneurs and men in the benefits of equity crowdfunding.

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 Logo development used one element of the  Ventureneer  logo in combination with other graphics. The tagline “Everything Ventured, Everything Gained” was aimed at the investors’ mindset. The campaign included websites, eblasts, ebooks, a full social media rollout including  infographics , and event posters and collateral.

Logo development used one element of the Ventureneer logo in combination with other graphics. The tagline “Everything Ventured, Everything Gained” was aimed at the investors’ mindset. The campaign included websites, eblasts, ebooks, a full social media rollout including infographics, and event posters and collateral.

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 The Venture Crowd surpassed its funding goal by 25%, and the report,   Stand Out in The Crowd  , has recorded over 20,000 downloads.

The Venture Crowd surpassed its funding goal by 25%, and the report, Stand Out in The Crowd, has recorded over 20,000 downloads.

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 Digital and print marketing materials included social media plaques with stats and campaign progress. Post-campaign materials included digital appreciation and promotional branded pins distributed at the report launch event.

Digital and print marketing materials included social media plaques with stats and campaign progress. Post-campaign materials included digital appreciation and promotional branded pins distributed at the report launch event.