The Venture Crowd goal: Fund a report educating women entrepreneurs and men in the benefits of equity crowdfunding.
The sub-brand logo was conceived based on the center element of its parent logo. The “V” element stands out from a crowd of circles. The visual identity is based on those elements and a subset color palette. It was carried across web, social, print, event and all integrated marketing.
Digital and print marketing materials included social media plaques with stats and campaign progress.