Janet Giampietro | G Design + Communications
G Design + Communications

Ventureneer

brand development, brand identity, digital marketing, mission-driven, nonprofits

Entrepreneurial energy was an important part of the development of the Ventureneer brand – a start-up that focused on helping “good businesses” learn and grow.

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 The heart logo represents the three target audiences in Ventureneer’s reach – entrepreneurs, nonprofits and for-profit business with social impact. The iconic illustrations and bold color palette capture their energy and spirit. The visuals are flexible in use, providing numerous options for expansion and adaptation through a multi-phase launch.

The heart logo represents the three target audiences in Ventureneer’s reach – entrepreneurs, nonprofits and for-profit business with social impact. The iconic illustrations and bold color palette capture their energy and spirit. The visuals are flexible in use, providing numerous options for expansion and adaptation through a multi-phase launch.

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 The launch  video , themed  What Entrepreneurs and Nonprofits Execs Need to Succeed , highlighted the need for support teams and peer-to-peer support for business growth.

The launch video, themed What Entrepreneurs and Nonprofits Execs Need to Succeed, highlighted the need for support teams and peer-to-peer support for business growth.

 Ventureneer’s rollout included downloadable ebook series including  InConversation  and social media training.

Ventureneer’s rollout included downloadable ebook series including InConversation and social media training.

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 Infographics utilized the figurative illustrations to aid in visual storytelling and social sharing.

Infographics utilized the figurative illustrations to aid in visual storytelling and social sharing.

 Based on Ventureneer’s research surveys, branded web badges were created for site sharing.

Based on Ventureneer’s research surveys, branded web badges were created for site sharing.