Located in Swaziland, Africa, Young Heroes provides financial, medical, educational and psychosocial support for HIV/AIDS orphans and vulnerable children.
Young Heroes’ visual branding was overhauled with a focus on powerful, commissioned photography. The website was redesigned for a responsive environment. The donation process was streamlined providing donors with a smoother experience and more options to give.
Swaziland is a monarchy of rich customs, traditions and beliefs. The graphics, photography, patterns and colors support those qualities using the country’s flag and medals as inspiration, and create a sense of heroism for both the children and their sponsors.
The style guide was conceived as short and easy-to-follow to be used in-country, as well as for deliverables produced in the US – including social media streams and videos.
Event and program posters extend the website messaging and graphics into print.