Located in Swaziland, Africa – Young Heroes provides food, clothing and hope for HIV/AIDS orphans and vulnerable children.
Swaziland is a monarchy of rich customs, traditions and beliefs. The graphics, images, patterns and colors support those qualities using the country’s flag and medals as inspiration, and create a sense of heroism for both the children and their sponsors.
For the website relaunch, the donation process was streamlined and redesigned for a responsive environment. Donors have a smoother experience and more options to give.
The style guide was conceived as short and easy-to-follow to be used in-country, as well as for deliverables produced in the US – including social media streams and videos.
Large event and program posters extend the website messaging and graphics into print.