G Design + Communications
G Design + Communications
Creating a meaningful brand for a children’s nonprofit means breaking through the global competition to develop messaging and visuals that capture its culture.
Located in Eswatini (formerly Swaziland), Africa, Young Heroes provides financial, medical, educational and psychosocial support for HIV/AIDS orphans and vulnerable children.
Young Heroes’ visual branding was overhauled with a focus on powerful, commissioned photography. The website was redesigned for a responsive environment. The donation process was streamlined providing donors with a smoother experience and more options to give.
The site was named an Outstanding Website award winner (nonprofit) from the 2018 WebAwards and a 2018 GDUSA American Web Design Awards winner.
Eswatini is a monarchy of rich customs, traditions and beliefs. With the highest rate of HIV in the world, the orphans are left behind. The mood board displays stark, portrait photography that focuses on them. The patterns and colors support the images – using the country’s flag as inspiration – and create a sense of heroism for both the children and their sponsors.
A style guide was conceived as short and easy-to-follow to be used in-country, as well as for deliverables produced in the US – including social media streams and videos.
Program posters extend the website messaging and graphics into print.
Program logos are designed for in-country use only. They appear on vehicles, neighborhood care points signage and collateral materials.