Co-branding — Musings — Janet Giampietro

Spotify has promoted the Brooklyn Museum's "David Bowie Is" exhibit in a massive way by branding a mass transit station and designing custom-branded MTA cards.

Observations, BrandingJanet GiampietroApril 18, 2018David Bowie Subway Takeover, B2C marketing, Co-branding, David Bowie Is