G Design + Communications
G Design + Communications
The Capstone Center delivers leading-edge autism spectrum disorder services – giving hope to parents/caregivers – and giving children with autism a chance at the life they deserve. The rebranding consisted of a renaming and a complete rethink of digital and traditional materials to build a highly experienced, compassionate brand and strengthen communications.
Capstone’s visual vocabulary reflects its learners and family-centered approach guided by its doctoral-level leadership. The rich, warm palette conveys the teams’ passion and kindness in support of learners in a safe and caring environment. The easy-to-navigate website speaks clearly to multiple audiences.
Print materials including stationery, announcements and welcome kit folders, along with practical items such as branded security badges, apparel and wayfinding materials were developed.
Email campaigns, swag for learners and parents, conferences and events, plus social media channels serve as marketing collateral.
A standalone, nonprofit extension for autism care is Capstone 21, a program for adults with autism and related disabilities that provides opportunities for growth. Its mission is to create an inclusive life across all ages. This program is in its early stages.
While operating separately, the two brands are visually related and positioned for future decisions. The naming is straightforward and direct of purpose. The graphics and color palette are more muted and more mature – symbolizing a transitional journey toward self-sufficiency and independence.