Janet Giampietro | G Design + Communications
G Design + Communications
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World Education Services

brand development, brand identity, digital marketing, nonprofit, web design

As the premier credential evaluation organization serving an international audience, the WES brand was consolidated, clarified, and realigned for the future.

 Teams were communicating independently – using vastly different voices and messaging, a sprawling color palette and unrelated graphics. The solution was to unify the message and simplify the visual identity for both B2C and B2B audiences. Amplify the brand through consistency: One WES was the way forward.  The rebrand included all digital and traditional touchpoints. A comprehensive visual system and guidelines were developed and applied to web, mobile, product, video, social, event, and print.

Teams were communicating independently – using vastly different voices and messaging, a sprawling color palette and unrelated graphics. The solution was to unify the message and simplify the visual identity for both B2C and B2B audiences. Amplify the brand through consistency: One WES was the way forward.

The rebrand included all digital and traditional touchpoints. A comprehensive visual system and guidelines were developed and applied to web, mobile, product, video, social, event, and print.

 A fully-connected system driven by globally recognized iconography and natural photography streamlined communications.  An easy-to-navigate, responsive  website  with a customer-friendly application and an accompanying institutional portal was launched.

A fully-connected system driven by globally recognized iconography and natural photography streamlined communications.

An easy-to-navigate, responsive website with a customer-friendly application and an accompanying institutional portal was launched.

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  Reports ,  infographics  and presentation posters were part of organization-wide marketing and communications.

Reports, infographics and presentation posters were part of organization-wide marketing and communications.

 For measuring application completion, retargeting campaign ads in multiple formats with various messaging and imagery were tested.

For measuring application completion, retargeting campaign ads in multiple formats with various messaging and imagery were tested.