Janet Giampietro | G Design + Communications
G Design + Communications
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World Education Services

brand development, brand identity, digital marketing, nonprofit, web design

The rebrand for WES encompassed digital and traditional spaces. A new brand system and guidelines was developed and applied to web, mobile, product, social, event, print and all integrated marketing collateral.

 As the premier credential evaluation organization serving an international audience, the perception of the WES brand was vague. Refreshing it dictated a brand alignment.  Internal programs were communicating independently – using vastly different voices and messaging, a sprawling color palette and disconnected graphics. The solution was to unify the message and simplify the visual identity for both B2C and B2B audiences. Amplify the brand through consistency: One WES was the way forward.

As the premier credential evaluation organization serving an international audience, the perception of the WES brand was vague. Refreshing it dictated a brand alignment.

Internal programs were communicating independently – using vastly different voices and messaging, a sprawling color palette and disconnected graphics. The solution was to unify the message and simplify the visual identity for both B2C and B2B audiences. Amplify the brand through consistency: One WES was the way forward.

 A fully integrated branding guide was developed and applied to an easy-to-navigate, responsive  website  with a customer-friendly application and an accompanying institutional portal.  Graphic language was streamlined to create a fully-connected system driven by globally recognized iconography and natural photography.

A fully integrated branding guide was developed and applied to an easy-to-navigate, responsive website with a customer-friendly application and an accompanying institutional portal.

Graphic language was streamlined to create a fully-connected system driven by globally recognized iconography and natural photography.

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  eReports ,  infographics  and presentation posters are part of organization-wide communications that support the WES mission.

eReports, infographics and presentation posters are part of organization-wide communications that support the WES mission.

 Retargeting campaign ads in multiple formats with various messaging and imagery were designed for testing application completion responses.

Retargeting campaign ads in multiple formats with various messaging and imagery were designed for testing application completion responses.